The organizers of popular yearly Nigerian youth awards
which is the self-acclaimed most consistent in its cadre in
the country- All Youths Tush Awards (AYTA) – TDA
Multimedia has announced the appointment of new
directors into its management board and also Customer
Passion Point Ltd as the Brand Asset and Marketing firm
incharge of its Brand repositioning, alignment and marketing
for the 7th succesive edition of its programe which has been
scheduled for Saturday, November 28, 2015.
Customer Passion Point Ltd is into Marketing Consulting,
Training & Development, VAS/Brand Assets & Social
Marketing with operations formally based in Nigeria and
Tanzania. It is headed by Mr Ikechukwu Kalu, a veteran in
the banking and corporate communications world as he was
the immediate Group Vice Chairman and Head, Corporate
Communications Department of FCMB Plc in Nigeria. He
brings his wealth of experience towards the All Youths Tush
Awards Project especially as the awards movement
explores the money management and investment in youths
for this year’s edition.
Olarinde Olutoyin, a 400 level Student of the University of
Lagos has been appointed as the Director of Marketing and
Sponsorships. She amongst other things won the Ms
Pulse.Ng beauty contest in May 2014 and will contribute
being incharge of the department for the 2015 edition of the
awards. She also was a nominee for AYTA in some previous
editions.
Tofarati Ige, a singer, rapper, poet, writer, journalist, editor,
pr and brand expert and a graduate of Mass
Communications from the Olabisi Onabanjo University joins
the project as the Director of Media Communications and
Public Relations. He has amongst others two highly
successful published books, Town Crier and Oriki (Praise
Poetry) and is also the editor of the popular softsell, E24-7
Magazine.
Emmanuel Nwaobasi joins the project as the Content
Director being incharge of creating value-added content to
the project over a period of time. He was incharge of
graphics designing for the last edition of the awards that
was held at the Golden Gate, Ikoyi. He is a graduate of
Tourism and Events Management from the Afe Babalola
University specialising in Content and Entrepreneurship
Disciplines.
According to the Creative Director of the AYTA who doubles
as the Project Manager, Prince Dayo Oyeniran, the new
directors are expected to bring their wealth of experience to
bear in the running of the awards affairs and also reposition
it as the foremost youth event in the country creating a
better value from the previous editions.
In his words, “Our new directors are highly experienced and
it’s our belief that they will work assiduously with other
members of the team to position the All Youths Tush
Awards as a brand which everyone will be proud to
associate with irrespective of their social status”.
They join a team of three young individuals, Mr Peter Oiku
(Director, Logistics and Development), Mr Afolabi Ajayi
(Director, Planning and Strategy) and Mr Oyeniran Oyedayo
(Creative Director/Lead Consultant).
He also added that plans are already in top gear to make
sure that this year’s edition of the awards is grand, value-
added and memorable with the series of pre awards
activities to be made public in a press conference to hold
sometimes in June.
He seized the opportunity to call for sponsorship from
government agencies, corporate organizations and
philanthropic individuals towards making the event a
success as we seek to, for the 7th succesive edition,
encourage, acknowledge and reward the valuable
contribution individuals up to the age of 32 are making
throughout Nigeria.
The already lined-up Guest Speakers for this year’s edition
which will hold Saturday November 28, 2015 with the theme
“Invest Wisely, Invest Early” includes Mr. Oluwaseyitan
Lawrence Aletile (Popular Comedian known as Seyilaw), Hon
Dapo Lam-Adesina (former Oyo State Commisioner for
Youths & Sports and a newly elected Federal House of
Representatives member), Mr Ikechukwu Kalu (Former Vice
Chairman & Group Head, Corporate Communications, FCMB
Plc) amongst others.
Tofarati Ige
Director, Media Communications & Public Relations,
AYTA2015
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